Sponsored Web Series

As advertisers and the creative industry workers continue to collaborate in the creation of web series I am increasingly interested in the way in which the brand of the products or services influences the genre and narratives of the content. In this series, IKEA has done the majority of the financial backing and thus the genre becomes a workspace comedy. As streaming video is increasingly colonized by advertisers and entertainment industry creative teams it will be fun to watch how the user generated genres that have been established on YouTube will co-exist with more traditional industry genres. Despite the amount of stars in this series it really seems to struggle to be anything more than a commercial.