Lunchtime is the New Prime Time with Fox

Fox television is currently running an advertisement during their coverage of the MLB playoffs for an internet service that they claim will bring "primetime to lunchtime." This information comes after recent research by Visible Measures that states that internet traffic increases on video websites during the "lunch hour." Fox has chosen to serve this audience by offering daily sports programming. Of the hour block the most interesting show is an homage to the Office called, Cubicle. The show "stars" a group of office workers who use the internet to settle disputes and create top ten lists. I am, as ever, fascinated by the development of the workspace audience and the assumption that that audience is male and interested in sophomoric comedy.

article on research:

http://www.businessinsider.com/chart-of-the-day-lunchtime-is-the-new-primetime-2009-10