The Big News this week in the internet video world was the agreement between Time Warner and Comcast to create a content portal called TV Everywhere. The website would authenticate users as Comcast cable subscribers and make available to them cable channel content from Turner, Rainbow Media, Scripps, A&E and Comcast (these are the initial partners). Though the name suggests that the service would lend itself to Workspace Media activity the details suggest otherwise. Reporting by blogs such as PaidContent.org, NewTeeVee and magazines like Wired have explained that TV Everywhere will adopt the traditional television model of full commercial breaks as opposed to the Hulu method of 30 second spots. The strategy is a much more attractive to content providers but privileges a more traditional viewing context. Instead of short clips the content would be like...well watching TV everywhere. I am anxious to see how the service will be marketed and which programs will be most popular. Based on my research on popular online content I would wager that E! and G4 will be most streamed offerings.
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