ESPN 360 and Billy Mays

The advertisements for ESPN's internet channel, ESPN 360 specifically identified the workspace as a venue for entertainment. The tone of the ad is indicative of the prankster aesthetic that I will be discussing in my dissertation. This aesthetic is performed in the selection of the infomercial style of the video and the testimonials of the satisfied customers. The ad identifies new media technology as a capable of performing multiple tasks and it suggests that those tasks should be balanced, work is "soul crushing" and live sports are the answer.