Mobile Workspace Media with the Windows Phone

As windows attempts to enter the 3G mobile market they have been advertising during sporting events for the Windows Phone. A major selling point of the advertisement is the idea that this phone will allow users to have the complete versions of programs that work on their computers. The desire to have these programs is expressed in this commercial. A man bored in a meeting invites a Facebook application into the boardroom via his phone. When the staff suspiciously looks at him he calls up an Excel document. Interesting in this advertisement is the target audience for this phone; a board middle aged man. The idea of duplicity or la perroque that the phone allows; you can actually hide your distraction under the table. Also the idea that this phone is necessary for work and play.